Confidential Company

Compensation

Full Description

Position Overview As a senior creative leader, the VP, Creative Copy, sets the vision and drives the voice for integrated communications across market access, payer, and patient support initiatives. This individual brings a deep understanding of the strategic, scientific, and practical nuances of healthcare communications, partnering with clients, creative/art teams, strategy, and medical experts to deliver compelling storytelling and solutions that meet business and patient needs. Key Responsibilities • Own the creative direction for copy across all payer, access, and patient support projects, ensuring accuracy, engagement, and alignment with client and brand strategy. • Lead, mentor, and inspire copywriters and cross-functional creative teams; foster a culture of innovation, accountability, and high standards. • Oversee large portfolios and guide the creative ideation through execution over multiple brands, acting as primary creative contact for clients and internal partners. • Develop messaging, campaigns, and copy platforms for AMCP dossiers, payer value stories, access campaigns, patient support materials, field resources, and digital/print assets. • Collaborate with account, strategy, medical, and art leads to deliver cohesive, data-driven creative solutions for both HCPs and payers. • Ensure scientific accuracy and regulatory compliance throughout all copy and bring expertise on US and global payer/market access requirements. • Partner directly with client senior leadership on strategic planning, creative presentations, business growth, and new business pitches. • Lead by example in presenting concept and strategy, driving agency reputation for creative excellence within the payer and patient services space. • Oversee workflow, team utilization, and creative resourcing; identify and close skill gaps, coaching teams to new levels of performance. Qualifications • Bachelor's degree in a scientific, communications, or related field; advanced degree is a plus. • 10+ years in healthcare/pharma agency copywriting, including 3–5+ years in creative leadership roles (VP/ACD/CD or higher), overseeing market access, payer, or patient support initiatives. • Demonstrated expertise in developing compelling, fully integrated payer and market access campaigns and asset suites for diverse audiences. • Deep knowledge of US and global payer environment, with a track record across AMCP, access value stories, reimbursement/patient access campaigns, and payer engagement. • Proven ability to translate complex clinical/scientific data and value propositions into engaging copy for payers, providers, and patients. • Masterful communication and presentation skills; comfortable driving both internal and client meetings—often at the executive/brand leader level. • Creative portfolio that showcases cross-platform/lifecycle work in market access, payer, and patient support services. • Agency experience working with high-profile brands and multi-disciplinary teams, ideally in fast-paced, entrepreneurial, or start-up environments. • Strong mentorship, organizational, and collaboration skills. Preferred • Experience launching high-science, specialty, or accelerated-approval brands. • History of award-winning creative campaigns and agency leadership roles. • PhD and PharmD preferred