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Centene Corporation

via Workday

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Senior Marketing Performance Analyst

Anywhere
Full-time
Posted 12/3/2025
Direct Apply
Key Skills:
Data Analysis
Visualization
Marketing Analytics
Consumer Insights
Campaign Performance
KPI Measurement
Dashboard Creation
Market Trends
Segmentation
Content Marketing
Media ROI
Forecasting
Benchmark Analysis
SQL
Tableau
SAS

Compensation

Salary Range

$69K - 124K a year

Responsibilities

The Senior Marketing Performance Analyst drives analytics and insights related to Medicaid, Marketplace, or Medicare programs to enhance consumer acquisition and retention. They measure key performance indicators and create dashboards to support product growth and marketing effectiveness.

Requirements

A Bachelor's Degree in Business Administration, Marketing, Actuarial Sciences, Applied Mathematics, or Statistics is required, along with 5+ years of business experience in data analysis and visualization. Knowledge of Tableau, SQL, and SAS is preferred, along with strong organizational skills.

Full Description

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility. Position Purpose: Drives analytics and insights related to Medicaid, Marketplace, or Medicare programs with the objective of driving consumer acquisition and retention. Key contributor within the Marketing Analytics team. Provides visibility into integrated campaigns performance, as well as product and consumer analytics to improve return on investment (ROI), marketing effectiveness and inform investment decisions. Measures key performance indicators (KPIs) and creates performance dashboards that provides data-based strategic direction to support product growth. Measures key performance indicators for marketing execution and identifies optimization opportunities. Builds and manages operational dashboards to help product & business development teams understand the end-to-end performance Creates analysis to provide insights that moves beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’ Drives consumer and market insights to inform consumer segmentation, journey mapping, content marketing and omni channel campaign execution for specific product portfolio Defines metrics & indicators to measure effectiveness of any external strategic partnerships for programs and related initiatives Identifies opportunities to reach consumers through cohesive omni channel experiences that increases consumer acquisition and retention for product portfolio Designs and executes consumer data acquisition through surveys, focus groups, opinion polls etc. Analyzes and generates campaign performance insights from Media Mix Modeling analytics provided by agency partners to maximize Media ROI by optimizing resource allocation Forecasts product portfolio demands to ensure it meets margin and growth targets Forecasts audience and campaign performance to provide optimization diagnostics Maintains strong familiarity with competitive landscape and healthcare market trends by conducting benchmark analysis and identifies product differentiation opportunities Performs other duties as assigned. Complies with all policies and standards. Education/Experience: Bachelor's Degree or equivalent in Business Administration, Marketing, Actuarial Sciences, Applied Mathematics or Statistics required : 5+ years business experience with data analysis and visualization required 2+ years in healthcare preferred Solid organizational skills including attention to detail and multitasking skills preferred Knowledge of Tableau, SQL, SAS, or any other reporting tools/languages preferred Pay Range: $68,700.00 - $123,700.00 per year Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility. Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law. Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act Thanks for your interest in Centene and its subsidiary companies. We’re so glad that you’ve decided to fill out an application and take the next step to find your purpose. Also, we’re here to help support you on your candidate journey. Should you need an accommodation, please email recruiting@centene.com. Centene is committed to helping people live healthier lives. We provide access to high-quality healthcare, innovative programs and a wide range of health solutions that help families and individuals get well, stay well and be well.

This job posting was last updated on 12/4/2025

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