CBTS

Compensation

Full Description

We are seeking a talented, self-driven, collaborative, and highly motivated candidate with a proven background in integrated marketing and stakeholder management. Ideally, you are a data-driven marketer who brings fresh ideas, strategic focus, and a commitment to excellence every day. The Global Growth Marketing Lead is a strategic, performance-driven marketing leader responsible for accelerating pipeline, driving lead generation, and scaling demand across the United States and Canada. This role oversees product marketing, regional growth marketing, events, and partner GTM programs to create a unified, high-impact marketing engine. Working closely with alliance partners, sales, delivery, and industry teams, this leader strengthens our market position, builds partner-aligned GTM motions, and drives demand for priority solutions. The ideal candidate brings expertise in B2B technology marketing, multi-channel demand generation, product and solution positioning, and partner ecosystems. The role sits at the intersection of marketing, sales, and delivery—ensuring our strategies reflect customer needs, market dynamics, and solution capabilities. Build differentiated narratives and value propositions grounded in customer outcomes. Lead industry-, service-, and market-focused initiatives to drive growth and market penetration. Develop and execute integrated, multi-channel campaigns that increase visibility, generate demand, and influence revenue. Strengthen partner marketing through joint messaging, co-marketing, and coordinated go-to-market programs. Align closely with sales, business, and delivery teams to translate solution capabilities into effective GTM motions. Oversee cross-channel campaign execution across digital, content, events, and field marketing. Key Responsibilities 1. Regional Growth Marketing & Demand Generation (U.S. & Canada) Own the lead generation and demand gen strategy across U.S. and Canada to drive measurable pipeline growth. (Direct report: Canada/OnX marketing lead / Directly responsible for US/CBTS activation) Create and execute multi-channel demand programs (digital, events, content, ABM, partner channels). Partner with regional sales to define targets, build conversion funnels, and drive M/SQL performance. Build and refine buyer journeys to optimize lead flow, qualification, and conversion. 2. Product Marketing Leadership Lead campaigns that include differentiated product messaging that creates market pull and drives demand for priority offerings. Build product playbooks, sales tools, competitive insights, and assets that support demand gen motions. Partner with sales {enablement} to ensure clear articulation of value and conversion-ready messaging. 3. Events & Experiential Growth Campaigns Lead event strategy tied directly to pipeline creation and acceleration goals. Oversee large-scale sponsorships ensuring strong partner alignment and measurable lead capture. Partner with campaigns and PR to amplify event demand efforts. 4. Alliance & Partner Marketing Collaborate with alliance leads to co-develop joint demand generation motions with partners (for example: Microsoft, AWS, Anthropic). Build MDF strategies that prioritize high-return partner campaigns and co-selling opportunities. Manage how partner messaging shows up digitally (web, directories, PR, social) to increase demand and partner visibility. 5. Integrated GTM Work to develop demand gen programs for target verticals and top strategic accounts. Ensure all marketing motions ladder up to enterprise priorities and resonate with buyer personas. Drive ABM strategies in collaboration with sales and delivery leaders. 6. Integrated GTM Execution Develop and operationalize integrated GTM programs that blend content, campaigns, events, product marketing, and alliances. Ensure global GTM strategies are activated regionally and optimized for local demand needs. Build feedback loops to continuously sharpen targeting, messaging, and offer strategy. 7. Measurement, Insights & ROI Own demand gen KPIs across regions, partners, and product lines (MQLs, SQLs, pipeline, CAC efficiency, velocity). Develop dashboards and reporting for marketing leadership and sales stakeholders. Use data to optimize spend, identify growth levers, and prioritize investments. 8. Team Management · Manage team members, provide clear direction, set expectations, and ensure each team member is positioned to succeed through coaching, feedback, and accountability. Key Collaboration Partners Regional Sales & GTM Leaders Marketing Leadership & Global Marketing Team Product Management & Product Marketing Partner & Alliance Teams Industry Marketing PR, AR & Brand Teams Events & Campaign Teams Analytics & Business Insights Primary Stakeholders Executive Leadership Sales Leadership (U.S., Canada, Global) Product & Offering Executives Alliance & Partner Executives Industry Leads Required Skills & Core Capabilities Proven success leading demand generation or growth marketing in a B2B tech environment. Strong understanding of funnel design, lead scoring, conversion optimization, attribution modeling. Deep experience working with the partner ecosystems and joint partner demand programs. Strong strategic storytelling and messaging expertise. Ability to collaborate across regions, product lines, and partner organizations. Experience leading multi-channel integrated campaigns and ABM motions. Highly data-driven with experience building dashboards and performance scorecards. Exceptional project and stakeholder management skills. Ability to lead and influence in a matrixed, fast-moving environment. Tools & Platform Experience Marketing automation platforms (HubSpot, Pardot). CRM systems (Salesforce preferred). Reporting dashboards (Power BI, Tableau). ABM platforms (Demandbase, 6sense ideal but not required). Digital advertising and paid media tools. PR/media monitoring (Meltwater). Event and content planning systems. What This Role Enables Stronger pipeline velocity and higher-quality leads. Scalable, repeatable, partner-aligned demand generation motions. Clear value propositions and differentiated product positioning. Unified GTM execution across region, partners, and product lines. Increased share-of-voice and industry relevance. Elevated partner presence with hyperscalers and strategic alliances. Due to U.S. Government requirements applicable to foreign-owned telecommunications providers, non-US citizens may be required to submit to an extensive government agency background check which will necessitate disclosure of sensitive Personally Identifiable Information.