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Cars Commerce

via Workday

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Director, CRM Platform & Product

Anywhere
Full-time
Posted 12/2/2025
Direct Apply
Key Skills:
Salesforce CRM platform leadership
CRM architecture
Product management
AI and automation strategy
Team and resource management
Enterprise change management
DevOps principles
Integration approaches

Compensation

Salary Range

$176K - 220K a year

Responsibilities

Lead the strategic evolution and management of the Salesforce CRM platform, including team leadership, architecture, and driving business outcomes through technology.

Requirements

10+ years in enterprise technology with 5+ years leading Salesforce/CRM platform teams and 3+ years managing managers, with deep technical and leadership expertise in CRM platforms.

Full Description

Be essential at Cars Commerce At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry. No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challengeand Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable. But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more. Director, CRM Platform & Product About the Role Ready to own the technology engine that powers our entire customer journey? We are seeking a Director, CRM Platform & Product to drive the strategic evolution of our Salesforce ecosystem. This is a critical, high-visibility role where your vision will directly translate into revenue growth, operational efficiency, and a world-class customer experience across Sales, Marketing, and Service. This role blends strategic product leadership, architectural foresight, and profound business acumen. You will serve as a platform evangelist and a strategic partner to the business, proactively identifying opportunities, championing innovation, and delivering measurable value that drives enterprise-level transformation. You will set the technical and product vision, drive strategic prioritization, and ensure execution of business plans through your team of architects, developers, and managers to foster platform adoption across the organization. THIS ROLE MAY REQUIRE IN-PERSON INTERVIEWS. What You’ll Do Strategic Platform & Product Leadership Drive the enterprise CRM strategy and 12–18 month roadmap, ensuring direct alignment with GTM and enterprise business priorities. Proactively propose and advocate for AI-driven solutions, deep automation, and process improvements that deliver measurable business outcomes and ROI. Conduct user research to uncover needs, and build business cases that quantify impact through efficiency gains, automation, and AI capabilities. Influence senior stakeholders across all functional areas to ensure the CRM strategy is a key enabler of corporate goals. Ruthlessly prioritize investments based on maximizing business outcomes over technical complexity. Platform Architecture & Execution Define and maintain the multi-year engineering vision, standards, and architecture for the CRM ecosystem (Sales Cloud, Service Cloud, CPQ, Data Cloud/CDP). Architect scalable, secure, and integrated enterprise solutions that meet internal and customer needs, leveraging progressive architecture principles (composable, API-first). Drive the AI and automation strategy across the platform using tools like AgentForce, Einstein, and Flow. Partner with Enterprise Analytics to govern data quality and enhance reporting capabilities. Ensure rigorous adherence to modern engineering practices (CI/CD, automated testing) and maintain robust governance, data privacy, and regulatory compliance (e.g., SOX). Team and Resource Management Lead a blended organization of internal staff (direct reports of 2 managers and 2 ICs) with a total team size including contracted partners of 20-30. Team responsibilities are across Product, Architecture, Engineering, QA, Administration, and Support Manage budget, resource allocation, offshore resourcing, and vendor ecosystems to maximize ROI and platform stability. Define clear scopes of work, SLAs, and governance processes for managed services and external vendor relationships. Recruit, develop, and retain top talent, mentoring and growing the team's capabilities while fostering an inclusive, innovative culture. Enterprise Change Management & Adoption Lead change management efforts that drive successful platform adoption through effective training, documentation, communication, and a focus on user experience. Provide executive-level visibility into platform health, roadmap execution, risks, and measurable business outcomes. Represent the CRM platform's strategy and execution across all leadership forums and strategic planning sessions. Who You Are Required Experience: 10+ years in enterprise technology with 5+ years leading Salesforce/CRM platform teams, including 3+ years managing managers with cross-functional teams Leadership Attributes: Strategic product evangelist, business outcome prioritizer, and change agent focused on scalable solutions and measurable impact. Technical & Process Expertise: Deep understanding of CRM platform architecture, business systems strategy, integration approaches, and DevOps principles. Why This Role Matters Our Salesforce platform is central to customer engagement, revenue growth, and operational excellence. This role offers the opportunity to shape how we leverage technology at the intersection of AI, data, and business systems—driving transformation across the enterprise. You’ll join a forward-thinking product and engineering organization that values innovation, impact, and customer success. Salary Range $175,800.00-219,750.00 Our Comprehensive Benefits Package includes: Medical, Dental & Vision Healthcare Plans New Hire Stipend for Home Office Set-Up Generous PTO Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages! For US-based Positions: Applicants must be authorized to work in the United States. Please note that we are unable to sponsor employment visas at this time. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees. Welcome! At Cars Commerce, we think big, push boundaries, and rise together as a team. It’s all the challenge and energy of a job in the tech industry, backed by 25 years of proven resilience and growth as a leading consumer brand. Imagine getting to work on a team with a bold mission to simplify everything about buying and selling cars. A culture that’s a unique mix of innovation and collaboration. Exciting training and development opportunities that empower you to take ownership of your career. For our employees, every day is an opportunity. We’re a remote-first workplace that embraces diversity at every level. Inspired by our values, we intentionally create opportunities for our employees to grow and make an impact in our industry and local communities. Let’s move your career forward together. Cars Commerce is an audience-driven technology company empowering automotive that simplifies everything about buying and selling cars. The Cars Commerce platform includes the flagship automotive marketplace and dealer reputation site Cars.com, innovative digital marketing technology and services from Dealer Inspire, industry-leading trade-in and appraisal technology from AccuTrade, an exclusive in-market media network, and powerful and predictive AI technologies that enable more efficient and profitable retail operations. Cars Commerce is the essential partner to stay one step ahead in automotive.

This job posting was last updated on 12/5/2025

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