Blue Chip Talent

Compensation

Full Description

We’re seeking a Lead, Product Marketing to own go-to-market messaging and Dealer/customer communications for a portfolio of digital products and services. This role sits within a small, collaborative product marketing team and has major ownership of innovation launches and a highly visible email communications channel. The ideal candidate is a strong writer and marketer who is also hands-on in Salesforce Marketing Cloud (SFMC)—able to build, QA, and deploy personalized emails at scale. What You’ll Do: • Own product marketing for a portfolio of solutions, including partnering closely with Product and cross-functional stakeholders. • Build go-to-market plans for product launches, enhancements, and sunsets including positioning, messaging, timelines, and deliverables. • Create customer-facing content such as emails, landing pages, one-pagers, FAQs, webinar materials, event communications, and release/price change documents. • Run the email communications channel—helping prioritize competing requests and ensuring the right messages reach customers at the right time. • Oversee SFMC email deployment end-to-end, including: • Building and managing data extensions • Supporting personalization/variables and segmentation • Track performance and report results for campaigns and communications (email engagement metrics, paid media/event reporting as applicable). • Maintain marketing plans/calendars and communicate upcoming sends and campaign goals to stakeholders. Must-Have Qualifications: • 5+ years in a Product Marketing lead role or similar • Must have 2+ years of Salesforce Marketing Cloud (SFMC) experience (Email Studio; data extensions; segmentation; deployment; troubleshooting). • Experience building and deploying email campaigns (B2B preferred). • Experience performing QA for personalized/variable-driven emails and working through complexity (multiple audiences, versions, and data inputs). • Proven ability to prioritize competing requests, work through ambiguity, and communicate clearly with senior stakeholders. • Strong writing/editing skills and ability to translate product value into clear customer messaging. • Must have either worked in an agency or tier 1 supplier industry Nice to Have • Innovation-focused product marketing experience (launch strategy, positioning, enablement). • Familiarity with webinar/event support tools and processes.