Best Buy

Compensation

Full Description

As the Product Manager of Identity, Privacy & Tagging Infrastructure, you will lead the strategy, development, and execution of privacy-safe identity solutions and robust tagging frameworks across Best Buy's Retail Media Network, onsite and offsite. This role ensures accurate data capture to enable campaign attribution and audience insights while maintaining compliance, trust, and scalability in a rapidly evolving regulatory and technology landscape. You'll collaborate with engineering, legal, analytics, privacy, engineering and compliance teams to define standards for identity resolution, consent management, and media instrumentation. Your work will enable future-proof advertising capabilities, accurate measurement, and privacy-first innovation. This role is remote eligible, which means you would work virtually from home or another non-Best Buy location What You'll Do • Be a key contributor to the product roadmap for identity resolution, consent management, and tagging infrastructure. • Define and implement privacy-safe tagging and beaconing strategies and solutions to support onsite and offsite signal capture. • Collaborate with engineering and legal teams to operationalize privacy policies and ensure compliance with regulations (e.g., GDPR, CCPA). • Ensure data quality and signal integrity through rigorous QA processes and monitoring systems. • Evaluate and integrate third-party identity, privacy, and tagging platforms • Stay informed on regulatory changes and industry standards, contributing to internal documentation and product updates. • Improve identity resolution by implementing technology to collect and link multiple identifiers and metadata, ensuring accurate data matching across systems. • Launch data enrichment initiatives that incorporate Best Buy-specific identifiers and vetted external sources to strengthen identity profiles. • Define a measurement framework to understand the value of different data signals and data providers and partners. Basic Qualifications • 5+ years of product management experience in digital advertising, identity platforms, or tagging infrastructure. • 2+ years of experience with privacy regulations (GDPR, CCPA) and their impact on advertising. • 2 + years of experience with tagging technologies (e.g., Google Tag Manager, Tealium, IAS, etc.), beaconing systems, and identity resolution platforms (e.g., LiveRamp, Neustar). • 2+ years of experience with ad tech platforms and ecosystem technology including DSPs, SSPs, CDPs, ad servers, and similar. • 2+ years of experience in SQL and experience with cloud data platforms (e.g., GCP, AWS, Snowflake). Preferred Qualifications • Advanced degree in Computer Science, Data Privacy, or related field. • Certifications in privacy or data protection (e.g., CIPP/US, CIPT). • Experience supporting incrementality testing and conversion tracking through instrumentation. • Experience in a closed media ecosystem like Google, Amazon, Meta, or similar • Familiarity with consent management platforms and privacy-safe data architecture. • Proven ability to work cross-functionally with engineering, legal, and analytics teams. What's in it for you We're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially at key moments in your life. Our benefits include: • Competitive pay • Generous employee discount • Physical and mental well-being support About us As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online, and in customers' homes. Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here. Best Buy is an equal opportunity employer.