via Workday
$119K - 178K a year
Design and execute recruitment marketing campaigns targeting early career talent to enhance employer brand and drive engagement.
5+ years recruitment marketing or employer branding experience focused on early careers, strong communication and stakeholder skills, proficiency in digital content and campaign analytics, bachelor's degree.
Job Description: This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. AT&T is looking for a Talent Attraction Manager-Early Careers to be responsible for developing and executing innovative, brand-aligned recruitment marketing strategies that elevate AT&T’s presence among early career talent. This role drives awareness, engagement, and connection with students, recent graduates, and emerging professionals through compelling storytelling and strategic outreach. What you’ll do: Design and lead dynamic marketing campaigns that resonate with early career audiences. Leverage digital platforms, social media, job boards, campus events, and experiential activations to showcase AT&T’s culture, purpose, and career opportunities. Use data and insights to continuously optimize campaign performance and impact. Partner with talent acquisition leaders, university relations, and business teams to align messaging and ensure a unified approach to early careers recruitment. Create and curate content that brings AT&T’s Employer Value Proposition (EVP) to life for students and emerging professionals. Develop storytelling assets—videos, blogs, social posts, and more—that reflect our brand voice: curious, vibrant, and human. Support broader employer branding initiatives, including recruitment metrics, talent pipeline development, stakeholder training, and event coordination. What you’ll bring: Proven track record of driving engagement and innovation in an early careers setting preferred. Strong communication and stakeholder management skills. Experience working cross-functionally to deliver cohesive campaigns. Proficiency in analyzing campaign performance and translating insights into actionable improvements. Skilled in developing engaging content across multiple formats and platforms, including social media, digital ads, blogs, and video. What you’ll need: 5+ years of recruitment marketing or employer branding experience, with a strong focus on early careers or campus recruitment preferred. Bachelor’s degree (BS/BA) desired. Ability to craft and execute bold, brand-aligned marketing strategies that attract and inspire early career talent. Our Talent Attraction Manager-Early Careers earns between $118,800 - $178,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Ready to join our team? Apply today! Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Salary Range: $118,800.00 - $178,200.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. We are pioneers of making connections and have been ever since Alexander Graham Bell invented the telephone and founded our company. That was nearly 150 years ago, and we haven’t stopped innovating since. At our core, we help bring families, communities, and businesses together with the products and services they need to thrive every day. From the widespread and growing availability of 5G and Fiber to working on things we once only dreamed of—at AT&T, we create connections that change the world.
This job posting was last updated on 12/5/2025